This article is about a detergent brand. For other uses, see Vel (disambiguation).
Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous") is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,:123 the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.:128 In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.
References
↑Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp.124–. ISBN978-0-19-988340-0.
12Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp.123–. ISBN978-0-7864-5176-0.