WLVX

WLVX
Broadcast area
Baltimore metropolitan area
Frequency100.7 MHz (HD Radio)
BrandingK-Love
Programming
LanguageEnglish
FormatChristian adult contemporary
NetworkK-Love
Ownership
Owner
History
First air date
November 1, 1959 (1959-11-01)
Former call signs
  • WTTR-FM (1959–1984)
  • WGRX (1984–1999)
  • WZBA (1999–2026)
Technical information
Licensing authority
FCC
59985
ClassB
ERP
  • 25,000 watts (analog)
  • 2,500 watts (digital)
HAAT210 meters (690 ft)
Transmitter coordinates
39°26′50.4″N 76°46′46.9″W / 39.447333°N 76.779694°W / 39.447333; -76.779694
TranslatorSee § Translators
Links
Public license information
Webcast
Websitewww.klove.com

WLVX (100.7 FM) is a non-commercial radio station licensed to serve Westminster, Maryland. The station is an affiliate of Christian adult contemporary network K-Love and is owned by Educational Media Foundation. The station's broadcast tower is located near Owings Mills at (39°26′49.9″N 76°46′47.2″W / 39.447194°N 76.779778°W / 39.447194; -76.779778).

The station's service contour covers the Baltimore metropolitan area and southern portions of South Central Pennsylvania.

History

Engineer Russ Morgan signed on the station for the first time on November 1, 1959, as WTTR-FM, a simulcast partner of Westminster's WTTR (1470 AM).

Shamrock Communications purchased the station on April 7, 1981, and changed the format to easy listening. The station's call sign was changed to WGRX in 1984, with a format change to "Eclectic Oriented Rock". Shamrock moved the station to a new 17 kW signal from a tower in Hampstead in late 1986, and the format changed to classic rock in May 1987.

WGRX changed its format to modern rock on December 2, 1994, branded as The X. In April 1996, the station fired its program director and six DJs, then aired a weekend-long stunt of disco music as "Polyester 101" before switching to a country music format on May 6, 1996, branded as "Froggy 100.7". The station later rebranded as "New Country 100.7".

On December 1, 1999, due to declining ratings, the station switched its call sign to WZBA, rebranded as 100.7 The Bay and flipped to a rock-based adult contemporary format, with the slogan "Rock Without the Hard Edge".

In 2001, WZBA relocated again to a new 27 kW signal from a tower in Owings Mills, closer to Baltimore proper and co-located with its Maryland Public Broadcasting television station WMPB.

The station changed its format back to classic rock when WXFB flipped to smooth jazz on September 5, 2003.

Jefferson Ward, the station's general manager, retired in 2021.

In June 2026, it was announced that Shamrock Communications would sell WZBA to K-Love, Inc., which operates the contemporary Christian music networks K-Love and Air1. At the time of the sale, Baltimore was the largest market in which K-Love, Inc. did not operate a station. Classic rock programming on the station ended at midnight on August 13, 2026, and it signed off with "Stairway to Heaven" by Led Zeppelin before flipping to K-Love.

Signal note

WLVX is short-spaced to two other Class B stations operating on 100.7 MHz: WLEV 100.7 WLEV (licensed to serve Allentown, Pennsylvania) and WZXL 100.7 ZXL (licensed to serve Wildwood, New Jersey). The distance between WLVX's transmitter and WLEV's transmitter is only 105 miles (169 km), while the distance between WLVX's transmitter and WZXL's transmitter is only 110 miles (180 km), as determined by FCC rules. The minimum distance between two Class B stations operating on the same channel according to current Federal Communications Commission rules is 150 miles (240 km).

Translators

WLVX programming is broadcast on the following translators:

Call signFrequencyCity of licenseFIDERP (W)HAATClassTransmitter coordinatesFCC info
W261CD 100.1 FMBaltimore, Maryland59981293 m (305 ft)D39°17′12.3″N 76°36′30.8″W / 39.286750°N 76.608556°W / 39.286750; -76.608556 (W261CD)LMS
W298CG 107.5 FMBel Air, Maryland861352500 m (0 ft)D39°32′05.5″N 76°20′25.5″W / 39.534861°N 76.340417°W / 39.534861; -76.340417 (W298CG)LMS

References

  1. ↑ "Facility Technical Data for WLVX". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Full Power FM Digital Notification Application [WLVX]". fcc.gov. Federal Communications Commission. March 4, 2025. Retrieved July 11, 2025.
  3. ↑ "FM Query Results for WLVX". fcc.gov. Federal Communications Commission. Retrieved May 21, 2016.
  4. ↑ "54 dBu Service Contour for WLVX, 100.7 MHz, Westminster, MD". bing.com. Federal Communications Commission. Retrieved May 21, 2016.
  5. ↑ Rollye James (Borenstein) (1989). Mediatrix Market Profile (PDF) (Report). Mediatrix, Inc. p. 15. Retrieved May 21, 2016.
  6. 1 2 3 Rollye James (Borenstein) (1989). Mediatrix Market Profile (PDF) (Report). Mediatrix, Inc. p. 56. Retrieved May 21, 2016.
  7. 1 2 "WLVX Facility Data". FCCData.
  8. ↑ McKerrow, Steve (December 17, 1994). "2 rock stations seek same audience in format changes". The Baltimore Sun. Retrieved May 21, 2016.
  9. ↑ Kaltenbach, Chris (April 27, 1996). "WGRX, switching formats, fires DJs". The Baltimore Sun. Retrieved May 21, 2016.
  10. ↑ Norton, Kristin. "22 Things You'll Never See In Baltimore Again". movoto.com. Retrieved May 21, 2016.
  11. ↑ "Baltimore's WGRX Leaps To Country" (PDF). R&R The Industry's Newspaper. No. 1145. May 10, 1996. p. 3. Retrieved May 21, 2016.
  12. ↑ Kaltenbach, Chris (May 18, 1996). "WGRX-FM goes country". The Baltimore Sun. Retrieved May 21, 2016.
  13. ↑ West, Steve (July 19, 1999). "Danny Carlisle & Roy Sampson, New Country 100.7 WGRX Westminster/Baltimore July 19, 1999". airchexx.com. Retrieved May 21, 2016.
  14. ↑ Lance. "COUNTRY 100.7 WGRX BECOMES ROCK AC "THE BAY" WZBA". formatchange.com. Retrieved May 21, 2016.
  15. 1 2 "Baltimore Radio". centrevillemaryland.us. Retrieved May 21, 2016.
  16. ↑ Ink, Radio (September 15, 2021). "Jefferson Ward WZBA GM Retiring". Radio Ink. Retrieved September 15, 2021.
  17. ↑ "K-Love Inc. To Acquire 100.7 The Bay Baltimore". RadioInsight. June 12, 2026. Retrieved June 12, 2026.
  18. ↑ Final Moments of 100.7 The Bay
  19. ↑ "Reference points and distance computations. 47 CFR § 73.208". Retrieved July 12, 2021.
  20. ↑ "Minimum distance separation between stations. 47 CFR § 73.207 (1)" (PDF). Retrieved July 12, 2021.
  21. ↑ "Station Search Details, W261CD". fcc.gov. Federal Communications Commission. Retrieved May 21, 2016.