WBOC-FM
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Broadcast area | Delmarva |
|---|---|
| Frequency | 102.5 MHz |
| Branding | 102.5 WBOC |
| Programming | |
| Format | Top 40 (CHR) |
| Ownership | |
| Owner |
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| History | |
First air date | December 24, 1976 (as WOLC) |
Former call signs | WOLC (1976–2015) |
Call sign meaning | We're Between the Ocean and the Chesapeake |
| Technical information | |
Licensing authority | FCC |
| 39894 | |
| Class | B |
| ERP | 50,000 watts |
| HAAT | 144 meters (472 ft) |
Transmitter coordinates | 38°6′47″N 75°39′15″W / 38.11306°N 75.65417°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wboc1025 |
WBOC-FM (102.5 MHz) is a radio station that broadcasts a Top 40/CHR format. Licensed to Princess Anne, Maryland, United States, the station is owned by the Draper Holdings Business Trust, as part of a cluster with CBS/Fox affiliate WBOC-TV (channel 16), NBC affiliate WRDE-LD (channel 31), Telemundo affiliate WBOC-LD (channel 42), and sister radio stations WCEM-FM, WTDK, WAAI, WRDE-FM, WCEI-FM, and WINX-FM.
History
The station went on the air December 24, 1976, as WOLC, a religious station owned by Maranatha, Inc. (not to be confused with the unrelated Maranatha Broadcasting Company, the owners of WFMZ-TV in Allentown, Pennsylvania). In August 2015, Maranatha agreed to sell WOLC to Draper Holdings Business Trust, owner of WBOC-TV, and took the station off the air on August 18. Draper moved WOLC's studios from Princess Anne to the Salisbury studios of WBOC-TV, using the space formerly occupied by the former WBOC radio (now WTGM and WQHQ); it also announced that the station would introduce a format that, while not yet chosen, would include news, weather, and sports content from WBOC-TV. Draper also filed to change the station's call letters to WBOC-FM.
The sale was completed on November 10, 2015, at a purchase price of $650,000; the change to WBOC-FM took effect at that time. The station returned to the air on November 20, and aired Christmas music without commercials through the holiday season. WBOC-FM launched its eventual adult contemporary format on December 31, 2015.
WBOC-FM started leaning towards Top 40/CHR in March 2022 and rebranded as "Delmarva's Hit Music Station" to fill a CHR hole in the market when WOCQ flipped to country that month. Although WKZP also airs a similar format in Salisbury, the transmitter reach is not as wide as WOCQ.