| |
| Frequency | 590 kHz |
|---|---|
| Branding | Pure Country 100.9/590 |
| Programming | |
| Format | Classic country |
| Affiliations | |
| Ownership | |
| Owner |
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| History | |
First air date | October 19, 1966 |
Call sign meaning | Country At Its Best |
| Technical information | |
Licensing authority | FCC |
| 29261 | |
| Class | D |
| Power |
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Transmitter coordinates | 35°23′35″N 81°55′23″W / 35.39306°N 81.92306°W |
| Translator | 100.9 W265DW (Rutherfordton) |
| Links | |
Public license information | |
| Website | purecountry101.com |
WCAB (590 AM) is a radio station broadcasting a today's country format, licensed to Rutherfordton, North Carolina, United States. The station is currently owned by William Blevins and Signal Hill Media Partners, LLC. WCAB operates at 1,000 watts day and 228 watts night, both non-directional.
The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball. During the 1970s and ’80s, it played top-40 hits. Ron Wood, Bob St. Thomas, Jiving Jock Tadlock, and The Flying Dutchman were some of the famous and leading DJs during that era.
On January 1, 2024, WCAB changed its format from oldies to Today's country, branded as "Pure Country 100.9/590".