Background and release
On June 8, 2026, Cube Entertainment announced that I-dle would be releasing their ninth Korean extended play titled We Made on July 6. On June 9, upon the release of the promotion scheduler, it was announced that the track "Crow" from the extended play, previously performed by the group during the Syncopation World Tour, would be pre-released as a single on June 15. Concept images for "Crow" were released on June 11 and 12. On June 14, the music video for "Crow" was released, ahead of the single's release on June 15. The mood trailer for the extended play was released on June 22. Upon the track list's reveal on June 24, it was confirmed that the lead single would be titled "Gimme Dat Love", and the previously released single "Mono", featuring British rapper and record producer Skaiwater, would be included in the extended play. On June 26, an audio snippet video was released with short previews of the album's tracks. Concept photos and music video teasers for "Gimme Dat Love" were released alternately from June 29 to July 3. On July 6, following the release of the final music video teaser, the extended play was released alongside the music video for "Gimme Dat Love".