Native name | 上汽通用五菱汽车股份有限公司 |
|---|---|
| Company type | Joint venture |
| Industry | Automotive |
| Founded | 18 November 2002 |
| Headquarters | |
Area served | China Indonesia |
Key people |
|
| Products | Automobiles Microvans |
| Brands | Baojun Wuling |
| Owners |
|
Number of employees | 20,000 |
| Subsidiaries | Baojun SGMW Indonesia Etsong (2002–03) |
| Website | sgmw.com.cn |
SAIC-General Motors-Wuling Automobile Co., Ltd. (SGMW) is a joint venture between SAIC Motor Corporation Limited, General Motors Company, and Liuzhou Wuling Motors Co., Ltd. It was established on November 18, 2002, and is headquartered in Liuzhou, Guangxi, China. SGMW primarily focuses on the production and sales of passenger cars, commercial vehicles, and powertrains. The company's main products include mini commercial vehicles, multi-purpose vehicles (MPVs), SUVs, and engines.
In 2002, the American giant General Motors decided to establish a third joint venture company, next to Shanghai GM and the liquidated Jinbei GM, to produce cars for the Chinese market. The SAIC Motor concern was again invited to join the partnership, with a majority share of 50.1%, with GM's share being 34%, while the third party in the alliance was the commercial vehicle manufacturer Wuling Motors, with a 15.9% share in the company.
Initially, the concern's goal was to develop the offer and profits from the sale of Wuling vans and vans, which are popular in China, in turn, in 2010, a second brand focused on cheap passenger cars and SUVs was created - Baojun. After the previous activities of SAIC-GM-Wulinga were limited to China and its subordinated Hong Kong and Macau, in 2015 the first foreign branch was opened in the form of SGMW Motor Indonesia. It built its own factory in Indonesian Bekasi and established a locally focused offering of the Wuling brand.
SGMW remains in close partnership with the brands subordinated to General Motors and SAIC Motor, applying a badge engineering policy towards models, exporting them to global markets developing countries, mainly under the Chevrolet and MG brands.
Since 2020, SAIC-GM-Wuling has categorized its vehicle models into "Red Badge" and "Silver Badge." The "Red Badge" models are primarily designed for light commercial or entry-level passenger vehicles, while the "Silver Badge" models are used for more premium passenger cars in global markets.
Bierzynski served in leadership roles in China as president of the Pan Asia Technical Automotive Center (PATAC) from 2004 to 2007, and vice president of GM Asia Pacific and GM executive director of China Engineering from 2007 to 2009
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