From 1977 until 1997 under Ralston's ownership, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp.
Peanut Butter Cookie Crisp was introduced in 2005 but was phased out by 2007.[citation needed]
Double Chocolate Cookie Crisp was introduced in 2007. [citation needed]
Sprinkles Cookie Crisp was introduced in July 2009.[citation needed] This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.
Birthday Cake Cookie Crisp was introduced in March 2018.
Imitations
Keebler Cookie Crunch was introduced by Kellogg's in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.
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A box of Cookie Crisp from 1984, featuring Cookie Jarvis
The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977. A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib. In 1980, Cookie Jarvis was joined by Cookie Crook, a robber who attempts to steal the Cookie Crisp. In 1984 the Crook was followed by his opponent, the Cookie Cop (full name Officer Crumb), a Keystone Cops-esque police officer with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.
From left: the Cookie Crook, the Cookie Cop, and Chip the Dog
In 1990, the Cookie Crook was given a sidekick named Chip the Dog. Chip would serve as a partial foil to the Crook, often by howling "Cooookie Crisp!" and exposing them to the Cookie Cop. After General Mills bought the Cookie Crisp trademark from Ralston in 1997, Chip became the cereal's sole mascot. He would take on a more heroic role, no longer wearing a mask, and offered Cookie Crisp to kids. Typically an adult would interfere saying that cookies are not breakfast food, but Chip would change their minds by giving them a taste of the cereal.
In 2003, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries was Chip the Wolf (originally known as The Howler), a wolf who possessed Chip the Dog's earlier thieving characteristics, fruitlessly attempting to steal Cookie Crisp from children with his various gadgets. In 2005, Chip the Wolf replaced Chip the Dog as the cereal's mascot in the United States. He is voiced by Marc Silk in the UK and Robb Pruitt in the U.S.
1 Brand owned by General Mills; Produced by General Mills in the U.S. and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 U.S. rights and production owned by the Smarties Candy Company with a different product. 5 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 6 Produced by Cereal Partners, branded as Nestlé. 7 Brand owned by Post Foods; Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. 8 Philippine production rights owned by Alaska Milk Corporation. 9 Singaporean, Malaysian and Thai production rights owned by Fraser and Neave. 10 Used only in Indonesia, Thailand, and Cambodia. 11 Used only in the Philippines. 12 U.S. production rights owned by the Ferrara Candy Company. 13NA rights and specific trade dress to all packaged coffee and other products under the Starbucks brand owned by Nestlé since 2019. 14 Brand owned by Mars, sold by Nestlé in Canada. 15 Produced by Froneri in the U.S. since 2020.
