Winalot

Winalot is a popular brand of dog food sold in the United Kingdom and Ireland, founded in 1927.

The name was first used in 1927 for dog biscuits by Spillers Ltd; they were initially marketed as a food for racing greyhounds, but soon gained popularity with domestic canines and became a brand leader in the 1930s.

History

The Spillers business was acquired by Nestlé in 1998, after which the Winalot brand was expanded to include a broader range of dry foods, canned products, and dog treats.

Winalot is currently marketed by Nestlé Purina PetCare, and is the UK's second biggest-selling dog food brand. Their products have recently been subject to a packaging change, to modernize and refresh the brand in 2016.

In 1988, composer Christopher Gunning wrote the music for a Winalot Prime television commercial. He later developed the piece into "The Long March", which was recorded and released as a charity single by the Barking Light Orchestra.

References

  1. 1 2 "These are the best dog food brands in the UK". Yahoo! Life. October 23, 2025. Retrieved November 3, 2025.
  2. ↑ Purina: Our History
  3. ↑ "Firefighters tackle Sudbury pet food factory blaze". BBC News. February 15, 2015. Retrieved November 3, 2025.
  4. ↑ Rogers, Emily (14 January 2004). "Winalot puts wellbeing to fore in packaging revamp". www.campaignlive.co.uk. Retrieved 2026-06-19.
  5. ↑ The Theme from 'The Long March' Winalot Dog Food Advert, YouTube
  6. ↑ Richard Bratby. 'The composer of dog-food ads who also wrote one of the most original cycles of British symphonies', in The Spectator, 2 March, 2024