Clorets

Clorets
Product typeChewing gum
OwnerMondelez (2012–present)
CountryUnited States
Introduced1951; 75 years ago (1951)
Previous owners
List

Clorets is a line of chewing gum and mints introduced in 1951 and owned by Mondelez International. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.

Clorets was originally owned by American Chicle Company, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2002 and later became part of Kraft Foods after they acquired the company in 2010.

Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.

Packaging and flavor varieties

Packaging sizes
Flavors
Clorets Infinity

See also

References

  1. ↑ Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient". The New York Times. Retrieved February 22, 2013.
  2. ↑ "2000: Pfizer joins forces with Warner-Lambert". Retrieved 2023-07-14.

Further reading