Fujiya

Fujiya Co. Ltd.
Native name
株式会社不二家
TypePublic K.K.
TYO: 2211
FoundedJune 30, 1938; 88 years ago (1938-06-30)
FounderRin'emon Fujii
Headquarters
Tokyo
,
Japan
Area served
Japan
Key people
OwnerYamazaki Baking
Bandai Namco Holdings (1.93%)
Fujii Rin'emon, founder of Fujiya (1955)

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.

Fujiya is credited with introducing the Christmas cake to Japan.

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.

Mascot

Fujiya's mascot, Peko-chan

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.

References

  1. ↑ "取締役・監査役". Retrieved 2024-01-07.
  2. 1 2 "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
  3. ↑ "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake". Arigato Travel. 2020-12-15. Retrieved 2022-01-14.
  4. ↑ "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
  5. 1 2 "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.