Sushiro
| Akindo Sushiro Co., Ltd. | |
|---|---|
 | |
 Sushiro headquarters | |
Native name | 株式会社あきんどスシロー |
| Type | Kabushiki gaisha |
| Industry | Retail (Japan) Food service (other countries) |
| Founded | October 23, 1984 |
| Founder | Yoshio Shimizu Yutaka Shimizu |
| Headquarters | 〒564-0063 1-22-2 Esaka-cho Suita, Osaka Japan |
Area served |
|
| Key people | Kohei Nii (Representative Director and President) |
| Products | Conveyor belt sushi |
| Revenue | 2,880,000,000 United States dollar (2025)  |
Number of employees | 1417 employees (30 September 2019) |
| Parent | Food & Life Companies |
| Website | akindo-sushiro akindo-sushiro |
| Food & Life Companies Ltd. | |
|---|---|
 | |
| TYO: 3563 | |
| Industry | food service restaurant retail restaurant industry |
| Founded | 23 October 1984 |
| Founder | Yoshio Shimizu Yutaka Shimizu |
| Headquarters | Japan |
| Revenue | 2,880,000,000 United States dollar (2025) |
Number of employees | 35,509 (2025) |
| Subsidiaries |
|
| Website | food-and-life |
Akindo Sushiro (Japanese: あきんどスシロー, romanized: Akindo Sushirō) is a Japanese multinational conveyor belt sushi specialty store. It is headquartered in Suita, Osaka.
History
Sushiro is currently the largest conveyor belt sushi company in turnover. It has more than 500 restaurants in Japan. The first overseas branch opened in Seoul, South Korea. In 2017, Taiwan Sushiro Co., Ltd. was established. On 15 June 2018, a Sushiro shop was opened in Taipei. In August 2019, it opened a branch in Hong Kong. In the same month, it opened its first branch in Singapore. In March 2021, the first Sushiro location in Thailand opened in Bangkok. In September 2021, it opened its first chain in mainland China, in Guangzhou. In November 2023, Sushiro Indonesia began operations at its first branch in Jakarta. Subsequently in April 2024, it was reported that Sushiro has set up a local company in Malaysia to consider its business expansion in the country, with the first outlet opened on 7 February 2025.
In 2026, Sushiro announced its first location in the United States, and the first outside of Asia with its first location to open near Times Square, in New York City on October 2026.
Incidents
Japan
A Japanese Consumer Affairs Agency report released in June 2022 accused Sushiro of false advertising, by claiming a "limited offer" of sea urchin and crab sushi while having no stock of these in most stores.
On 29 January 2023, a video emerged showing a 17-year-old student at Sushiro’s Gifu Masakiten licking a soy sauce bottle and a cup before returning them, sucking his finger, and touching sushi moving along the conveyor belt. This caused the stock price of Food & Life Companies, the parent company of Sushiro, to plummet. Its market value lost more than 16 billion yen. In August, Sushiro dropped its lawsuit against the student, saying that he admitted his "responsibility" and reached a "reasonable" agreement. His attorneys argued that the decrease in customers could have been due to competition from other restaurants.
Taiwan
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At the beginning of 2021, a two-day promotional event by Sushiro in Taiwan promised to serve free sushi to people with the word "salmon" in their name. This caused multiple Taiwanese people to change their names to include the word "salmon", an event the media dubbed "salmon chaos".
China
Multiple Sushiro chains in Guangzhou, China came under fire for linguistic discrimination after the chain's supervisors banned the Cantonese language between employees on its online chat groups. Sushiro later apologised, amid local boycotts.
References
- ↑ "スシロー、中国に子会社" [Sushiro establishes a new subsidiary in China]. The Nikkei (in Japanese). 25 December 2020. Retrieved 4 April 2021.
- ↑ "株式会社スシローグローバルホールディングス、株式会社神明ホールディングス及び元気寿司株式会社の資本業務提携解消に関するお知らせ" [About Breaking off the capital business cooperation between Sushiro Global Holdings, Shinmei Holdings & Genki Sushi] (PDF). Sushiro. 18 June 2019. Archived from the original on 29 November 2022. Retrieved 2 February 2023.
{{cite web}}: CS1 maint: bot: original URL status unknown (link) - ↑ Supateerawanitt, Arpiwach (1 April 2021). "Japan's biggest conveyor-belt sushi chain debuts in Thailand at CentralWorld". Time Out. Retrieved 16 November 2024.
- ↑ Yasuda, Tatsuya (13 November 2021). "Japan's Sushiro to triple overseas shops, taking bigger bite of China". Nikkei Asia. Retrieved 18 August 2022.
- ↑ Jiji Press (27 November 2023). "Sushiro to Open 1st Store in Indonesia". The Japan News. Yomiuri Shimbun. Retrieved 16 November 2024.
- ↑ Department, Editorial (16 April 2024). "Sushiro Establishes Local Subsidiary Ahead of Expansion into Malaysia". TRAICY Global. Retrieved 13 January 2025.
- ↑ SUGIYAMA, AYUMI (24 September 2026). "First Sushiro outlet in U.S. to open in New York City in October". The Asahi Shimbum.
- ↑ "Sushiro ordered to take action on deceptive advertising". The Japan Times. 10 June 2022. Retrieved 22 August 2022.
- ↑ "Sushi chain reports diner who licked utensils in viral clip to police". Japan Today. 2 February 2023. Retrieved 2 February 2023.
- ↑ "Viral video of Japanese student licking conveyer belt sushi prompts legal action". NextShark. 2 February 2023. Archived from the original on 2 February 2023. Retrieved 2 February 2023.
- ↑ "Japanese outrage over 'sushi terrorism' sees shares plummet". Sky News. 3 February 2023. Retrieved 4 February 2023.
- ↑ "Wave of 'sushi terrorism' grips Japan's restaurant world". The Guardian. 3 February 2023. Retrieved 4 February 2023.
- ↑ "【独占続報】スシロー湯呑みペロペロ少年が高校を自主退学 近所では「畑仕事の手伝いもしてくれる素直な子」". NEWSポストセブン (in Japanese). Retrieved 12 February 2023.
- ↑ "Japan sushi chain drops suit against teen over soy sauce bottle prank". Kyodo News Plus. 3 August 2023. Archived from the original on 17 August 2025.
- ↑ "Dozens of people in Taiwan changed their name to 'Salmon' to get free sushi. The government asked them to stop". Washington Post. 18 March 2021. ISSN 0190-8286. Retrieved 6 June 2023.
- ↑ "Japanese Restaurant Sushiro Bans Staff from Speaking Cantonese". That's Beijing. State Council Information Office. 22 August 202. Retrieved 9 June 2023.