Wey (marque)

Wey
Product typeAutomotive marque
OwnerGreat Wall Motors
CountryChina
Introduced16 November 2016; 9 years ago (2016-11-16)
MarketsWorldwide
AmbassadorFeng Fuzhi (Wey brand CEO)
Websitewey.com (Chinese)
global.wey.com (English)
Chinese name
Chinese魏牌新能源
Hanyu PinyinWèipái Xīnnéngyuán
Alternative Chinese name
Chinese魏牌
Hanyu PinyinWèipái
Logo used until 2023

Wey (pronounced WAY; stylized in all caps; Chinese: 魏牌; pinyin: Wèipái) is an automotive marque owned by the Chinese automaker Great Wall Motors. Launched in 2016, the brand focused on premium crossovers and SUVs based on Haval models.

History

The marque launched in November 2016 as an "accessible" luxury SUV brand. The name Wey is derived from Great Wall Motor chairman Wei Jianjun's surname.

At the end of 2022, the manufacturer announced its arrival in Germany and France.

Leadership

Products

Current

Discontinued

See also

References

  1. 1 2 "GWM's WEY announces brand renewal at Auto Guangzhou 2025". Autonews.gasgoo.com. Nov 21, 2025. Retrieved August 27, 2026.
  2. ↑ "中文名叫"魏派"，长城全新品牌WEY发布". Xincheping.com. Retrieved 2021-03-23.
  3. ↑ "GWM future vehicles - Wey and Haval". Just-auto.com. 2021-01-13. Archived from the original on 2021-01-27. Retrieved 2021-03-25.
  4. ↑ "Great Wall launches new Wey brand but faces uphill struggle". China Daily. Retrieved 2021-03-25.
  5. ↑ Marty, Frédéric (2022-10-17). "Great Wall Motors arrive en France par la grande porte". Auto-infos.fr (in French). Retrieved 2025-06-15.
  6. ↑ "Great Wall launches luxury SUV brand Wey". Motorauthority.com. Sep 22, 2017. Retrieved August 27, 2026.
  7. ↑ "Great Wall Motors introduces new WEY Mocha SUV featuring Ambarella-based AI vision system". Ambarella.com. April 20, 2021. Retrieved August 27, 2026.
  8. ↑ "Lynk's Ex-Deputy Sales GM Joins Great Wall Motor's Wey Marque as CEO". Yicaiglobal.com. Retrieved August 27, 2026.
  9. ↑ "Great Wall Motor Introduces New CEO to Its WEY Brand". Pandaily.com. Retrieved August 27, 2026.
  10. ↑ Zhao, Xinjie (15 January 2021). "WEY全新SUV定名摩卡". pcauto.com. Retrieved 31 March 2021.
  11. ↑ James (10 December 2020). "GWM WEY TANK 300 Goes Off Assembly Line, To be Launched Soon". chinapev.com. Retrieved 31 March 2021.
  12. ↑ Costello, Mike (16 May 2018). "2018 Wey VV5 and VV7 quick drives". caradvice.com.au. Retrieved 31 March 2021.
  13. ↑ Wang, Joey (6 November 2017). "This Is The New WEY VV6 SUV From China". CarNewsChina.com. Retrieved 31 March 2021.
  14. ↑ de Feijter, Tycho (27 April 2017). "WEY VV7 Launched On The Chinese Car Market". carnewschina.com. Retrieved 31 March 2021.